Who We Are

Upstart Consult is a global platform founded by Ivy League alumni to give global students world class preparation for admissions to top global universities, including the Ivy Leagues. Our work is fully focused on nurturing critical thinking and helping build a critical mass of sharp minds and leaders. 



We began the journey of supporting bright and talented students way back in 2011, with about four students who were later all admitted into elite US colleges in the northeast with full scholarships. Since then we have steadily supported dozens of students get admissions across all the Ivy League schools and other top schools like MIT and Stanford. Our students have excelled in their test scores, with a median score of 1350 and above, and over 90% admission rate at top universities. Through a rich network of alumni from leading colleges, we have connected our cohorts to networks within Wall Street, Silicon Valley, Nairobi, and numerous other regions globally, enabling them to pursue successful careers.


Ed Magema

Managing Director

Magema is a graduate of Mathematics from Harvard University and leads the entire Upstart team in ensuring applicants get admissions into their dream colleges. He is passionate about philosophy and its role in developing rational round thinkers. Magema is keen on developing the next generation of young thinkers and doers.

Victor Kogo

Content Lead

Victor is a graduate of Economics and Political Science from Yale University and leads the team in developing high quality test prep and application content that ensures applicants emerge with stellar performance. Victor is passionate about global affairs and guides applicants on how to think at a macro scale.

Inez Mugure

Partnerships Lead

Inez is an experienced relationship builder, and a student of International Relations.  She has had more than 3 years of experience leading partnership engagements across Kenya. Inez develops and oversees all successful working relationships for the Global Ivy League Education Program with high schools and other institutions.

Santana Muthoni

Operations Lead

Santana holds a master’s degree in Politics and International Relations from Peking University as a former Yenching Academy Scholar. She leads Upstart in developing the best pre-college experience for Upstart cohorts. She is a strong feminist and passionate about equity in education.


We put the success of our students first. Our professional coaches provide well curated material to thoroughly prepare each applicant for our Global Ivy League Education Program. Our coaches have years of experience identifying and matching students to colleges, and providing top notch standardized test prep and college application support. Our classrooms provide an Ivy university-like collegiate experience where students exert themselves to super high standards, the same standards they will face when they matriculate into Harvard, Yale, MIT, Duke etc., or any top tier global university.our